There’s no doubt that HR is an invaluable and multi-faceted role. HR handles vital functions such as recruitment, performance management, development and learning, administrative responsibilities, and so much more. But HR also plays a valuable role in an important aspect of the home health industry that often falls to the wayside: Home care company culture.
This article will address why HR managers and senior leaders need to establish a positive company culture for their home health staff. It will also provide excellent ways that companies can establish best-in-class company culture.
The Importance of Home Care Company Culture
With so much on their plates, home health companies may struggle to provide a positive company culture. However, challenges facing the healthcare industry today make company culture more important than many realize.
Challenges Facing the Home Healthcare Industry
It’s no secret that employee recruitment and retention are the biggest challenges facing the home care industry today.
The number of caregivers available to care for the rising senior population is declining. Many caregivers are moving between agencies if conditions are not favorable, or even leaving the home care industry for completely different industries.
What does this mean for home health companies?
Home health agencies are finding it increasingly difficult to find and retain good employees. In fact, Home Care Pulse reports that 97.8% of agencies are negatively impacted by a lack of caregivers. They further state that shortages will rise to over 150,000 by 2030.
Employee retention is another issue that is just as important as recruitment, with turnover rates measuring 65.2% in 2022, making talent retention solutions vital.
So how can home care companies combat these challenges?
Combat Staffing Challenges Through Company Culture
Any good healthcare company leader knows that caretakers are the heart and backbone of the business. After all, you can not operate without them. Employees need to be viewed as more than just personnel to fill the schedule — they need to be treated like the priceless asset they are.
According to Home Health Care News, most caregivers leave health care agencies due to negative company culture, listing reasons such as:
- Lack of communication
- Inadequate benefits
- Lack of training for development
- Lack of recognition
- Lack of openness to ideas or feedback
How can companies treat their employees like assets and establish positive, caring company culture?
4 Ways HR and Senior Leads Can Establish Excellent Company Culture